But women who age well or look young for their age seem to have the odds in their favor.
In his study of marriage-minded men, author and image consultant John Molloy reports that a majority of men over 40 want a woman who is "going to stay in shape, keep her figure, and pay attention to her appearance." Molloy's survey, the subject of his book "Why Men Marry Some Women and Not Others", also found that "half the men over 40 who have dated, lived with, or married much younger women would hesitate to do so again." Share your interests.
Contrary to popular belief, most mature men don't want a younger woman.
Statistically, they tend to marry women close to their own age.
Learn how to avoid the mistakes made by 90 percent of searchers and create a profile that captures your strong points and stands out from the crowd.
Every word counts in your opener, including your user name. Your dating "handle" should be anonymous yet descriptive. You might want to zero in on an activity or interest, like I did with my online ID, Golf Nut.
When the 50-SOMETHING TENNIS CHAMP I agreed to meet turned out to be 72, the sweet bouquet he brought didn't keep me from leaving soon after our handshake. Jim Fischer, who started his online search at 49, listed "someone my own age" as his number one criteria.
"I was married for seven years to a Gen Xer who was 15 years younger than me," he says. Her cultural references began with the movie Sixteen Candles and ended somewhere around Buffy the Vampire Slayer.
Here's the line from her opening profile that killed her chances: "My favorite activity is shopping!!!
I love clothes." This would be a great hook if she were hoping to land a woman friend.