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Fred Feinberg, U-M professor of marketing and statistics, joined Elizabeth Bruch, U-M professor of sociology and complex systems, and Kee Yeun Lee of Hong Kong Polytechnic University to dig through user data from a dating website to reveal what people actually do—not what they say they do—when it comes to romance.
“We track individual purchases and habits all the time.
A lot of innovation is taking place around real-time, geo-location based matching services.
Coinciding with the trend toward mobile, there is a meaningful shift of usage from desktop to mobile devices.
Tinder uses location services to find other users in a certain area.
The ease of use (swipe right (like) or swipe left (dislike)) and fast pace of Tinder are probably what make the app so addictive.