The idea of being able to find potential partners and even sort them by age, eye colour, location, sexual orientation, etc., was a major leap for the time.
However, because very few people even had an idea what the internet was, the usage of online dating was somewhat limited to computer geeks.
The average person can easily find their way around an everyday website.
Apart from the lack of access to technology, the other main reason most people couldn’t see online dating as a legitimate way to find partners was its social connotation.
People no longer have to be home, at the office, or at an internet café to try their luck with finding a partner.
But the most obvious expression of people's tendency to use quicker and more efficient tools is the rise of mobile dating apps.
This increase in the time spent online has naturally been extended to cover dating as well.
Visual appeal is an important factor in human attraction whether off or online.
For example, the coming of smartphones has made it easy for users to take and upload multiple photos of themselves, simplifying the assessment of possible matches without wasting time.
Features such as live text chat, live video chat, etc., further reduce the time it takes to have a solid impression of a person.